Explaining Our Logo

June 03, 2016

When we decided to rebrand our company earlier this year, we took great pains to think about our logo. We knew we wanted something to demonstrate elegance, grace, class, luxury, and beauty. We also knew we wanted to show that we were more than candle artists, as we now offer a whole array of bath and body products, along with the candles which made us famous.  Of course, the whole point of our company (besides for saving animals), is capturing moments through scent, which is why we also use the taglines “Scents the Moment” and “Life’s Moments, Perfectly Scented.”

Candle Moments Logo 2016

The color purple always appealed to us. Perfectly explained by Jacob Olesen of Color-Meanings.com: “Purple combines the stability of the blue color and the energy of the red. Through the ages, purple has always been associated with royalty, nobility and prestige. The color purple can symbolize mystery, magic, power and luxury. Purple color meaning is often used to portray rich powerful kings, leaders, magicians and even sorcerers.” There is a clear spirituality associated with the magical and royal aspects of purple. This spirituality, for us, is a deep connection to Mother Nature and all of her essences. We felt this color best embodied the balance of serenity and majesty, which is how we believe our products will make you feel.

The vine in our logo is precious to our message of balance with nature. According to Greek mythology, Athena, the goddess of wisdom, and Poseidon, the god of the ocean, had a contest to determine who would become the protector of the newest city in Attica. Poseidon gave the gift of the horse, and Athena gave the gift of the olive tree. The people of the new city felt the olive tree was a more powerful gift, and named the city “Athens” after their newly appointed guardian goddess. The symbol of the olive branch has evolved into a meaning of peace, which can also be attributed to the biblical symbol of the dove holding the olive branch. To us, our vine embodies the wisdom of Athena, the peace and tranquility from the bible, and our commitment to use natural resources and always protect nature. (In our efforts to extend the proverbial olive branch, we even created The Vine Vendor Network, a specialized group in which we help guide other local small businesses and vendors to find their success, as we have.)

vine_burned

For us, and any business, the logo is the first message you send to your customers, and we certainly hope we have embodied our mission, our pride, and our passion in ours.




Leave a comment


Also in Bath, Body, and Candle Moments Blog

Balms, Lotions, Cremes, Butters…OH MY: Which Moisturizer is Best for You?

June 20, 2017 2 Comments

Let’s start with the basics here.  According to a simple Google search of the definition of moisturizer, this is what you will get: The first important point to recognize is that each of these products has been created to moisturize the skin in some way, and they are all considered humectants – which is a substance that promotes the … Continue reading Balms, Lotions, Cremes, Butters…OH MY: Which Moisturizer is Best for You?

Continue Reading

The Six Wellness Alarms You Need to Program Into Your Phone Right Now

June 14, 2017

I was at dinner with some friends when my phone alarm went off at 8:00 p.m.; it has rung at the same time for the last 14 years. People look at me strangely, and sometimes it has been awkward, but that alarm has saved me from myself, reminding me that I have to take an … Continue reading The Six Wellness Alarms You Need to Program Into Your Phone Right Now

Continue Reading

Brewsome Bar Soap: Making Soap With Coffee, Beer, Wine, and Tea

June 08, 2017

A normal cold-process soap recipe calls for distilled water as one of the main ingredients. But what happens when you decide to kick your water to the curb? Apparently, brew soap is what happens. I was tired of the same distilled water base for my soap recipes, so I decided to see what the outcome … Continue reading Brewsome Bar Soap: Making Soap With Coffee, Beer, Wine, and Tea

Continue Reading