Marketing to Millenials

February 10, 2016

Millenials include a fast-paced, educated, review-driven group of consumers. The best way to target this audience is to captivate with engaging diversity of media and content; text alone will not drive this group to buy online – they want to see it, experience it, all digitally. That means including video and pictures to captivate the essence of the product.

They are also highly review-driven. Because Millenials shop online, and because they’re tech-savvy, they want to know how the product truly functions. This group will go straight to reviews, whether directly on the site, or through other mediums such as Yelp and Facebook. They thrive on consumer confidence which is only generated through authentic reviews and testimonials; including an app/widget that opens the forum for honest critique is pivotal. But they are smarter than filters, so deleting negative testimonials will only create a lack of trust; they will respond and make purchases when the majority of reviews are positive, with a few negative ones to drive authenticity.

Millenials are truth-seekers; they have the knowledge of the universe at their fingertips, and they know this. There’s no time or mercy for propaganda-technique marketing; they want to know ingredients, with honest labels, and need a purpose for making a purchase. They are driven by causes, as they care about the greater world around them because they have access to this knowledge.

We are a company with a great deal of honor and respect for Millenials because we understand they expect the best customer-retail experience, and they deserve it because they have the know-how to access anything from anywhere.




Leave a comment


Also in Bath, Body, and Candle Moments Blog

Balms, Lotions, Cremes, Butters…OH MY: Which Moisturizer is Best for You?

June 20, 2017 1 Comment

Let’s start with the basics here.  According to a simple Google search of the definition of moisturizer, this is what you will get: The first important point to recognize is that each of these products has been created to moisturize the skin in some way, and they are all considered humectants – which is a substance that promotes the … Continue reading Balms, Lotions, Cremes, Butters…OH MY: Which Moisturizer is Best for You?

Continue Reading

The Six Wellness Alarms You Need to Program Into Your Phone Right Now

June 14, 2017

I was at dinner with some friends when my phone alarm went off at 8:00 p.m.; it has rung at the same time for the last 14 years. People look at me strangely, and sometimes it has been awkward, but that alarm has saved me from myself, reminding me that I have to take an … Continue reading The Six Wellness Alarms You Need to Program Into Your Phone Right Now

Continue Reading

Brewsome Bar Soap: Making Soap With Coffee, Beer, Wine, and Tea

June 08, 2017

A normal cold-process soap recipe calls for distilled water as one of the main ingredients. But what happens when you decide to kick your water to the curb? Apparently, brew soap is what happens. I was tired of the same distilled water base for my soap recipes, so I decided to see what the outcome … Continue reading Brewsome Bar Soap: Making Soap With Coffee, Beer, Wine, and Tea

Continue Reading