Empowering Customers with Customization

September 03, 2015

[caption id="attachment_21" align="alignnone" width="300"]New Baby Candle Moments Soy Vegan Homemade Staten Island Customize your Candle![/caption] As a child, whenever my family would go on vacation, I would always want a magnet as a token of our trip. Our refrigerator was full of fun magnets from the Jersey shore, from our trip to Disney, but mostly filled with our names with sandals or palm trees....except not mine. I would heedlessly look for KristEn (spelled with an "E"), but to no avail. There were tons of Christines, Christians, and even a few Kristins, but never my name. While I didn't understand my disappointment as a lack of empowerment as a child, I completely get it as an adult. My lack of name was a shot to my identity. I didn't view it as being "unique;" I viewed it as though there was a giant club of magnet names that I was not invited into. As the popularity of my name grew, I can always find a magnet for my name now, but how many people feel like the retail world doesn't personally speak to them? I laughably recounted this story to one of my closest friends, whose name is "Nadra," and she scoffed because, of course, her name is quite unique and yet to be found on a tourist magnet. In Swahili, her name actually means "rare" and "unique," and I think it's quite beautiful and should be embraced. This is one of the foundations of Candle Moments, we want our customers to create candles that speak directly to them. While we have our full line of candles, we always offer the ability to customize as a special order. Recently, we introduced the New Baby Candle, which allows customers to choose the perfect color; we were really excited to be able to offer that - unique - customization right on our online storefront. If you've read any of my other blog posts, I like to describe the power of scent and how it's connected to our memory - hence the name, Candle MOMENTS. Our moments ARE unique. They are our memories, what we love and cherish - why shouldn't they be embraced and celebrated just as we remember them? My husband and I love hearing your stories and trying to craft the perfect scent, or candle name, to embody the tales of our lives.  We feel that some retailers are not listening; they're too busy trying to find the mold that fits everyone. But, we're not everyone, we're us, so to all of us who never found our names on a magnet, or are seeking to create our own beautiful world, three cheers to customization.


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